Step 1 is to ensure that Google Ads is appropriate for you.
It Is an assessment of Google Ads in relation to your business goals, and what you wish to achieve.
You answers some basic questions, and we shall advise:
- Whether Google Ads is an appropriate tool for you;
- Whether Google Ads is likely to be cost-effective for you, and;
- If not, what are your alternatives.
You benefit from an external impartial view based on reviewing 100s of Google Ads accounts.
If Google Ads is not suitable, then you'll at least know why, and can stop them with good reason. We may even suggest some alternative approaches that are more appropriate.
You are under no obligation to accept our advice, but if we don't believe that Google Ads is right for you, we would certainly not accept you as a Google Ads client.
To save you time and effort, you only move to step 2 once step 1 has demonstrated that it would be worth your while.