They had been running their Google Ads by themselves, but for various reasons wanted to outsource it.

We were asked to submit a proposal, and explained what we would do, why, and the expected outcome. We also highlighted the obvious options to avoid.

But they went with their web designer since they did Google Ads as well. Much neater.

12 years later, the phone rang.

Yes, we still specialised in Google Ads, and yes, we could still help them.

They were very apologetic, and explained how they had learned through bitter experience, that all our warnings had been true.

They had gone through 5 agencies that didn’t specialise in Google Ads – web design, PR, social media, SEO, and general marketing – with none being successful.

All had said the right things and promised amazing results.

But none had delivered, and all had relied on the tactics which we had warned against.

12 years and tens of thousand had been wasted, but they finally saw the benefits of using an agency that specialises in Google Ads.

And by us doing what was appropriate, they started to get results.