Their marketing agency was run by a friend of the MD.

The value of a converted lead was such that it didn’t have to produce much.

Yet things were stagnating, and we were asked to undertake a marketing audit.

(Just because we don’t offer services other than Google Ads, doesn’t mean that we don’t have in-depth knowledge of how they work.)

Our conclusion was that most of what was being done was irrelevant. So much so, that it didn’t matter that it was being done badly.

The only thing that had potential, was Google Ads, but that was the area in which the agency had little experience.

We were thanked for our analysis, and our conclusions were agreed with.

But personal connections and unwarranted loyalty, meant that things continued as they had for another 5 years.

Indeed, it was only after 2 years during which no leads were generated, that action was taken.

We were engaged to manage their Google Ads, resulting in 10 leads each year since.

The client is delighted with such profitable marketing. Even more so since it is costing only one third of what they had been spending before.