We started off in 2002 as a full-service web agency: web design, hosting, domain registration, email.
Our background was in software development, so we created database-driven websites, ecommerce systems, and even our own content-management system (CMS).
These skills remain with us, and give you access to a level of technical expertise probably lacking in those who have grown up with the black-box, off-the-shelf, pay-as-you-go solutions now available.
Websites became very much a commodity item, so we diversified.
From early on, our clients had enjoyed amazing positions in the Google search results.
Back then search engine optimisation (SEO) was the only game in town.
We concentrated more and more on that, and less and less on the other services.
And so that evolution has continued.
We didn't get on the social media bandwagon.
Chasing likes wasn't a productive long-term strategy. A bit like bad SEO.
What has been productive is Google Ads.
This became even more so following a European Court ruling that forced Google to make these adverts look more like adverts.
It had the exact opposite effect.
Which coincided with the rise in use of mobile / cell phones.
Their small screen meant that the first and often only thing someone saw, was an advert.
And because someone had explicitly searched for something, if that is what you sell, then you were immediately in front of a potential customer ready to buy.
Much quicker, reliable, and consistent than SEO.
Although we still offer SEO, we suggest to most that they don't start with it. Much better to use Google Ads.
But as more and more people spotted the opportunity, more and more started to advertise.
It became much more competitive.
And many offering it were those who had previously offered (bad) SEO or (commercially ineffective) social media services.
Which is why we largely work in the Google Ads recovery business.
If you have been using Google Ads, but aren't getting the results you want, need, and were promised, then you should get in touch.